Managing Public Relations
- Analyze PR activities undertaken in the past
- Refer to the past stories published by competitors for their PR initiatives
- Present the best fit of media options to Head Marketing & Corp Comm for the proposed PR initiative
- Ensure timely collation of information for the PR initiative from respective personnel
- Track PR activities
- Maintain records of all the direct coverage As and when required
- Provide inputs for the development of the marketing initiatives/ advertising calendar
- Analyze the market, industry trends, media options, media rates, media players etc.
- Review competitors advertising
- Ensure co-ordination of message through various media used
- Creative execution: Develop a draft of intended message to reach out to the targeted customers ,co-ordinate with the agency for creative and maintain record of all artwork files
- For releasing of ads: approach releasing agencies / printing agencies and brief them on the release details, analyze costs and get the same approved by the Head Marketing & Corp Comm, co-ordinate with the releasing / printing agency for release and ensure co-ordination with accounts for their payment
- Create and Release RFP/RFQ to minimum number of vendors/ agencies as per policy.
- Conduct meeting with vendor/ agency explaining the work to them.
- Perform comparative vendor/ agency evaluation with set criteria
- Invite the shortlisted vendor for negotiation.
- Conduct technical negotiation ( delivery, quality and other terms and conditions with the vendor)
- Negotiate Price, Delivery, Quality and other Terms & Conditions with vendor/ agency.
- Establish a schedule for submission of creative, other deliverables and status updates.
Salary: Not Disclosed by Recruiter
Industry:Medical / Healthcare / Hospitals
Functional Area:Marketing, Advertising, MR, PR, Media Planning
Role:Client Servicing Executive
Employment Type:Permanent Job, Full Time
Desired Candidate Profile
Doctorate:Doctorate Not Required
Recruiter Name:Purva Ghag
Contact Company:Ziqitza Health Care limited