Marketing Executive

0 - 2 Years
Mumbai

Job Description

Responsibilities:

Managing Public Relations

  1. Analyze PR activities undertaken in the past
  2. Refer to the past stories published by competitors for their PR initiatives
  3. Present the best fit of media options to Head Marketing & Corp Comm for the proposed PR initiative 
  4. Ensure timely collation of information for the PR initiative from respective personnel
  5. Track PR activities
  6. Maintain records of all the direct coverage As and when required
Advertising
  1. Provide inputs for the development of the marketing initiatives/ advertising calendar
  2. Analyze the market, industry trends, media options, media rates, media players etc. 
Monitor the calendar
  1.  Review competitors advertising 
  2. Ensure co-ordination of message through various media used
  3. Creative execution: Develop a draft of intended message to reach out to the targeted customers ,co-ordinate with the agency for creative and maintain record of all artwork files 
  4. For releasing of ads: approach releasing agencies / printing agencies and brief them on the release details, analyze costs and get the same approved by the Head Marketing & Corp Comm, co-ordinate with the releasing / printing agency for release and ensure co-ordination with accounts for their payment
Vendor Management
  1. Create and Release RFP/RFQ to minimum number of vendors/ agencies as per policy.
  2. Conduct meeting with vendor/ agency explaining the work to them.
  3. Perform comparative vendor/ agency evaluation with set criteria
  4. Invite the shortlisted vendor for negotiation.
  5. Conduct technical negotiation ( delivery, quality and other terms and conditions with the vendor)
  6. Negotiate Price, Delivery, Quality and other Terms & Conditions with vendor/ agency.
  7. Establish a schedule for submission of creative, other deliverables and status updates.


Salary: Not Disclosed by Recruiter

Industry:Medical / Healthcare / Hospitals

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Advertising

Role:Client Servicing Executive

Employment Type:Permanent Job, Full Time

Key Skills

Desired Candidate Profile

Please refer to the Job description above

Education-

Doctorate:Doctorate Not Required

Company Profile

Ziqitza Health Care limited
Ziqitza Health Care Limited (ZHL), is a pioneer in the Emergency Medical Response Services and Patient Transport Services in India since 2005. ZHL was setup by a group of young professionals who, after their education / training in the US and professional employment / entrepreneurial projects in India, realized the acute need for organized and networked Ambulance service in India for saving lives which may otherwise have been lost ONLY for want of timely medical attention.
View Contact Details+

Recruiter Name:Purva Ghag

Contact Company:Ziqitza Health Care limited